The world is changing all around us. To continue to thrive as a business, now and in the future, we must look ahead, understand the dynamics that will shape our industry, and move swiftly to prepare for what’s to come. That’s what a mission and vision is all about – building a roadmap for success.
At the same time, however, we must also acknowledge that there are aspects of our business that will never change; a company’s timeless character – its core values – is the glue that holds the enterprise together when everything is up for grabs.
Building a roadmap starts by articulating a vision. It is similar to a guiding star on the horizon; it’s forever pursued, but never reached.
A company’s mission, on the other hand, strives to reach the vision. It is akin to a very, very large mountain standing before you. It may take a long time to reach its summit, but with a great deal of hard work, you can measurably achieve the goal.
Core values are the handful of guiding principles by which a company navigates. They are real, enduring, and never, ever compromised.
We refuse to rest on our laurels. There’s always room to improve. We strive to be the best at everything we do.
There is no such thing as settling. We are bold, highly determined, and do not fear calculated risk.
Our stakeholders hold us accountable for our actions. We do things the right way and expect others to do the same.
There are no quitters here. We either pivot or adapt, whatever gets the job done. But we never stop.